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Rewind to 2013, Pretty Lavish was launched out of the back of sisters Stephanie and Samantha Frost's living room. The girls noticed an opportunity in the market bridging the gap between high street and luxury fashion. So in 2013 with Samantha’s fashion buying knowledge and Stephanie’s finance expertise they decided to launch Pretty Lavish and run it alongside their full time jobs. With an unbreakable bond, the combination of one business head and one creative head, they were determined to make Pretty Lavish a success.