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Little Bird is a daily deals website specifically designed for families. First established in 2009, it began with the quest by its founders to save a much-loved local playcentre. It soon became clear just how passionate mums are when it comes to matters related to their children, as well as what they can achieve when they put their minds together. Out of this, Little Bird was born: a website to source and identify the best bargains for parents and families, and a way to discover great deals on days out, things to see do and experience.